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Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we’re diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing.
You’re about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We’re talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena.
Our guest, Nicky Saunders, is a content strategy wizard who’s used these exact techniques to grow social media accounts from thousands to millions. As the founder of Deeper Than The Brand and a partner at Social Media Examiner, Nicky’s got the inside scoop on leveraging AI for maximum impact.
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AI in Marketing: Unpacked host Mike Allton asked Nicky Saunders about:
✨ AI-Powered Efficiency: Leveraging AI tools can dramatically reduce content creation time, allowing solopreneurs to compete with larger brands.
✨ Authentic Automation: AI can enhance, not replace, your unique voice, helping maintain authenticity while scaling content production.
✨ Strategic Implementation: Successful AI integration requires a thoughtful approach, balancing automated processes with human creativity and oversight.
Learn more about Nicky Saunders
Resources & Brands mentioned in this episode
Full Transcript
(lightly edited)
AI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBs with Nicky Saunders
(00:00:00) Nicky Saunders: But still we live in a creator world, right? And personality is still very much needed. What AI does, it gives you the information, but it doesn’t give you the personality and the character. It still needs you to do that. So when you get a video script, an article, an email, it still needs you to add your, your sauce to it.
Even though like, like even for you, where you said like, yo, I put it in Claude. It has my voice. It has my, it has everything that I would normally say, but there’s still probably things that you would say a little bit differently. There’s still some tweaks you probably made. And then as well as when you say it, it, it’s the energy, it’s the vibe that, that people are like, yo, I like this content.
(00:00:51) Mike Allton: Welcome to AI in Marketing: Unpacked, where we simplify AI for impactful marketing. I’m your host, Mike Allton here to guide you through the world of artificial intelligence and its transformative impact on marketing strategies. Each episode will break down AI concepts into manageable insights and explore practical applications that can supercharge your marketing efforts.
Whether you’re an experienced marketer just starting to explore the potential of AI, this podcast will equip you with the knowledge and tools you need to succeed. So tune in and let’s unlock the power of AI together.
Greetings program. Welcome back to AI in Marketing: Unpacked, where I selfishly use this time to pick the brains of experts that keeping up with and integrating or layering artificial intelligence into social media, content, advertising, search, and other areas of digital marketing, and you get to learn to subscribe to be shown how to prepare yourself and your brand for this AI revolution and come out ahead.
Imagine transforming your content creation process, scaling your online presence in competing with big brands, all while maintaining your unique voice. Today, we’re diving into the world of AI powered content creation for solopreneurs and SMBs and the potential. You’re about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before.
We’re talking about game changing strategies that can turn hours of work into minutes and help you punch your way above your weight and In the digital arena. Our guest Nicky Saunders is a content strategy wizard. Who’s used these exact techniques to grow social media accounts from thousands to millions as the founder of deeper than the brand and a partner, social media examiner.
Nicky’s got the inside scoop on leveraging AI for maximum impact. Hey, Nicky, welcome to the show.
(00:02:40) Nicky Saunders: Let’s pop in. I need this. I need this intro and everything that I do. That was amazing. Wow. Hello. Listen, somebody needs to pay you hundreds and thousands and thousand dollars for them to do intros. That was sheesh.
Wow. Hello.
(00:03:00) Mike Allton: I will be your hype guy anywhere you are sitting on major, major stages. I’ll bring it for you.(00:03:06) Nicky Saunders: I’m loving this. I’m loving this. How are you?(00:03:09) Mike Allton: I’m doing great. And I can’t wait to dive into this and literally pick your brain. I love doing that with smart folks like you who are doing the work on the ground.
And speaking of that, I know you’ve achieved some really incredible results for your clients. How did you first discover the potential for AI in content creation? And what made you realize its power for solopreneurs, SMBs, the kinds of folks that you’re working with? so much.
(00:03:34) Nicky Saunders: Listen I, I started like how we all started.
We heard chat GPT and we were like, what’s that? Right. For me I’ve been big in the, in the content game. Like I I’m, I’m a content strategist. I got. Take care of different influencers, social media accounts from a content side. And once I saw that AI was starting to make some noise, I was like, okay, how can this help us from, you know, a content field?
I’m not very interested in it from, The whole world situation. How’s it going to replace our jobs? How’s it gonna, I’m not, I’m not interested. What I realized was you type something, it comes out with words. I said, okay, you know what? If you type something, could it give me a caption? Could it give me a video script? Could, because these are words that we need when it comes to creating content. So I started digging into. Chat GPT. Then I started digging into all these other tools because as we know, there’s so many different tools that was built off of chat GPT. So which one can help us with voiceovers, which one can help us with cloning ourselves.
If that is even a thing, which one can help us make faceless content. So I, I just started by trying. You know, but with very niche kind of thought process of what’s going to help us be an assistant to creating content. Because I don’t believe that AI can replace us in this moment. I do believe that it can help us assist being consistent on a regular basis.
So where. Most would struggle with, I don’t know what to create. There’s no excuse for that no more. We got AI for it. I don’t know how to make this. Okay. There’s AI for this. I’m just drawing a blank. There’s AI for it to assist us. And then we take it, we just tweak it. So that’s, that’s just how I started.
Just purely just trying it once it started becoming.
(00:05:42) Mike Allton: Love that long time listeners on the show will know that that’s pretty much exactly how I got started particularly with with podcasting. I’m now using AI as a showrunner for all my podcasts because I have six. I’ve got this podcast and I got five more with Agorapulse.
And I used to spend a couple hours preparing for each episode. And then the CEO came to me. It’s like, I want you to add three more shows to your plate. I’m like, well, all right, I’m going to have to figure out how to spend less time researching and preparing for every show. So that intro that you love so much, Claude wrote that based on that I gave Claude, you know, doing a great job using my voice, my style.
(00:06:23) Nicky Saunders: Yeah,(00:06:23) Mike Allton: absolutely. Can do it. So can you walk us through some of the key AI tools that, that you recommend for content creation and specifically how they can benefit, you know, small businesses, content creators who probably have a limited budget.(00:06:37) Nicky Saunders: Yeah. So we got to go from step one with what is the idea, right?
And so. I’m going to always say, and I love how you’ve said Claude because Claude is, has become one of my favorite ones right now. But of course we got the, the OG one, which is ChatGPT. So preference, you could go ChatGPT, you could go Claude, but whatever idea that you have, it can be an incomplete idea. Go to one of your favorite AI language models, ChatGPT, Claude is the two that I use, and I would go.
Okay, I have this idea, whatever your brand is, give it as much information of, of your brand. This is my audience, right? And I need to create this, right? Have a conversation with it. This is where it’s not just, let me type in one sentence, a prompt or whatever. And then it gives me the result, have a conversation of how you can break down this idea, because once you start having a conversation and having, Hey, ask me any questions to better the output, then you can see things in a different perspective.
Oh, okay. This would, this would do good. As an image, this would do good as a video script. This would do good as a quote, right? But this is where you have to have the conversations with ChatGPT or Claude. Once you figure those things out, or you’re asking AI ChatGPT or Claude on some, Hey, what would be good for a video?
I would go, okay, give me give me a video script. We have the idea. We broke it down. Give me the video script, but give me the, the framework of, of a story brand framework, right? Which is a very popular content framework. Writers know it as well. Or I would ask, Hey, what are some famous. Content frameworks that I could use to create a video script, right?
So it’ll generate that I would take that script and let’s say, I want to do a voiceover. I have some pictures or some videos, and I want to do a voiceover based off that script. I’m going to go into 11 labs. Right. They have over hundreds of AI voices I could use, or I could clone my own voice and use that right.
Boom. There we go. Or if like, I get the video script and I don’t have any type of content, I can go into like in video and put that script in, in video, then it creates the video for me, right? All this is where faceless content comes in. So I’m taking. Things from like an idea to then a video script to then voiceover to a video.
And let’s say if I wanted to. do a picture, right? I got an idea for a graphic. If I’m in chat GPT, the paid version. Okay. I can use Dolly three, which is the art generator in there. And I said, Hey, can you make this in this particular idea that we broke down? How would you turn that into an image? Now this is like, I don’t know anything about prompting kind of style.
Like I have a conversation and it can create different versions. If I want to go fancy with it, I get, Hey, I’m going to use mid journey, which is one of the best art generators right now. I don’t, I haven’t seen anybody really beat that. Right. Okay. Let give me a prompt that is going to work amazing in mid journey.
Take that prompt, put it into mid journey. It’s going to create an amazing graphic. Cool. I like that graphic. How can I put it a little bit more animated? We’re we’re in a video world. So like, how can I make that more animated? I would take that and put it into runway. And turn the image into video. So it’s, it’s a step by step process that you got to think about.
I have my idea. What do I, what is the end result? I want to, I want a image. Cool. Let me just talk to ChatGPT or Claude about the idea. Get all the details, then make it. Make an image from it. If I want to make it more animated, I can use runway ML runway ML. If I want to, like I said, create a video script, I create a video script, use the content frameworks, go into 11 labs, go into in video.
But those, those are like some of my favorite ones now. One of, one of my favorite, favorite, favorite ones is probably Opus Clip because actually, like, for you who has six shows, you know what I mean? Like, the content is, is It’s not hard to make right. Long form videos is not hard to make. What’s hard to make is to be consistent on social media with all these different clips and everything.
So you take your long form videos and you put it into Opus clip and it creates social media ready post. And you can schedule it out there. You could do AI B roll. You can do voiceovers on it. That what Opus Clip can do is amazing if you already have content, right? So that’s why I wanted to go first with here is if you don’t have content, this is what you do.
If you already have content, use Opus Clip because Opus Clip is amazing. Amazing. Like I use that thing every single day. I like, here you go. Let’s, let’s create some clips here. Let’s create there this, and I don’t only use it for like face value. So like, okay. It creates a clip. I’m taking that clip. I’m posting it.
Like I’ll turn that into a carousel for Instagram, right. Or I’ll take a clip and I’ll put it into my YouTube video. Part of reference of like, okay, here, check this clip out, you know? So there’s. There’s still ways that I look at from, from AI where I can add my two cents to it, have the conversation to create the whole thing, but then also with AI to still have my own with OpusClip to still have my own style and kind of cater it to all these different platforms.
I said a lot, I geeked out. But yeah,
(00:13:13) Mike Allton: no, that’s great. In fact, I love that you started with not only the step by step process, if you don’t necessarily have long form content, right, but you also started with video and that is such a crucial point because you said it yourself, we’re in a video world and that is in itself a challenge for many.
marketers, how do we create great video? I mean, the whole reason I’m doing this podcast, while many of you may be listening to it, it’s also available as a video on Spotify and YouTube. And I’m taking the clips and sharing them as reels and tech talks and YouTube shorts and Pinterest videos and LinkedIn videos and everywhere else.
(00:13:44) Nicky Saunders: Come on,(00:13:44) Mike Allton: because video is so important. And I started with this long form video first to your point. But I also know that What else was so great about the thing that you just outlined was that if I went and bought all the tools that you just mentioned, we’re still be about a hundred bucks a month, which is super, super affordable.
You need to pay for both chat, GPT and clog. Pick one and we can get into that. But you know, you add runway, you add Opus clip, you know, one of these other tools, you know, they’re all about 20, 30 bucks a month at the level. Most people need them. So it’s super, super affordable, but let’s go back to. You know, we’re using chat GPT or we’re using Claude to develop these ideas to develop scripts and that sort of thing.
And I know folks are worried about losing their unique voice when they’re using tools in this way. How do you think that they can maintain authenticity while they’re leveraging these tools?
(00:14:39) Nicky Saunders: Yeah, it’s not a copy and paste standpoint, right? We, of course we, we would love a tool that does it all for us.
Amazing. And so when AI came out or when it got really popular, people were like, yes, I don’t have to do anything anymore. That’s, that’s cool. But still we live in a creator world, right? And personality is still very much needed. What AI does, it gives you the information, but it doesn’t give you the personality and the character.
It still needs you to do that. So when you get a video script, an article, an email, it still needs you to add your, your sauce to it. Even though, like. Like even for you, where you said like, yo, I put it in Claude. It has my voice. It has my, it has everything that I would normally say, but there’s still probably things that you would say a little bit differently.
There’s still some tweaks you probably made. And then as well as when you say it, it’s the energy, it’s the vibe that, that people are like, yo, I like this content. Right. So though, yes. AI is amazing and it takes us way further than what we could have done on our own and it makes us super resourceful because it’s not about being smart, it’s about being resourceful.
We look at it now and be like, Thank you for giving me the foundation. Thank you for giving, giving everything I may need, but now let me add my own sauce to it. Let me add my own vibe to it. So people could really connect with it, but also that. It gives that human feel that is still required in content today.
(00:16:33) Mike Allton: You’re absolutely right. Too many times folks are simply taking the, the output that they’re given and copying and pasting it to wherever they want to send it and they’re not really editing it another issue. I see or mistake that I see often because people treat the AI like another human sometimes, which is nice.
But that means we’re afraid to push the A. I like if you and I were working together and I created something for you and you asked me four or five times to revise it. I’m gonna get tired and I’m gonna be like, no, we’re done. You got three revisions and we’re done. You can go back to the A. I 20 times and say, Nope.
Give me that again. Nope. Give me that again. Nope. Give me and it will never get angry for you. Every single time. It will say Absolutely, Nicky. You’re right. I should have done it differently
(00:17:21) Nicky Saunders: Especially when you have the voice think that that tone doesn’t get frustrated at all I’ve tried it tried it like ten times and it’s like no no problem Nicky.
I’m like, oh my god you sound I’m just gonna talk to you. This is why people like looking at their team different. Like she never tells me. No, what is wrong with y’all?
(00:17:45) Mike Allton: So what are some other mistakes that you’ve seen some of the clients or the businesses in the way that they’re using a particularly when they’re talking about using it for for content creation?(00:17:57) Nicky Saunders: I would have to say How do I, how do I want to put this? Cause I want to, I want to be considerate of people’s feelings.
Right. Not every new tool is a good tool. Okay. So one mistake that I really see is that they’ll catch on to a new tool. And they’ll run with it now with, as we know, with AI tools, especially the new ones and startups and everything, they’re not all the way of all, all there. Right. As much as we love to be okay.
The first one to find it. And this is going to do everything. Shout out to those people. I see a lot of it from like a sales side. This is going to take care of all my sales, right? This is going to take care of all my, my emails. And the emails are trash, right? The there’s no quality check. I believe that there has to be a system of some sort.
When you get a new AI tool that there’s still some quality control. On your team, right? Because if it’s you as a team of one, or you already have a team, there has to be somebody who is pushing the button of these new tools, of these new AI situations, and then they’re checking it before it goes out to people, because this is your brand voice.
Right. This is your messaging. This is what represents you. And what you can’t do is like, ah, that was AI. You know what I mean? Like I am, that was my bad. I don’t, I don’t know what to tell you. Right. Unless you are a brand that is known for testing AI. So for example, I could get away with this. I recently turned on the AI chat bot for Instagram.
Right. Right. It allows you to, gives you a clone of yourself based off. the content that you’ve put on Instagram and threads and that whole nine, right? So for the most part, it sounds great, but there’s other parts that it’s super wild. I don’t know what’s happening. I’ll come back and be like, ah, that’s my AI.
I’ll do a voice note too. Ah, that’s my AI. We’re testing this out and they’re like, Oh, we figured it’s okay. But if you’re not known for that and you don’t have somebody checking, it could be crazy. It, you can lose customers, fans, audiences, because now you allowing AI to run it all. And it’s very disconnecting.
Right. Which goes into another mistake. Not all chatbots are great. Okay. Do not run to every single one that could possibly take care of your comments, take care of your DMS, you know, go and DM other people for you. Like too. Okay. I know we want to get rid of the task. We’re not the greatest at, so we can concentrate on the things we are great at.
However, we’re still like, we still got a ways to go. We still got ways to go. So quality control, right? Don’t jump on every AI tool and then definitely don’t, don’t jump on every chat bot just because it has AI. Right. I think the. The tools that I’m really leaning on more and more is not necessarily the ones that start off as AI tools is the tools that I already trust that turn on AI features, right?
One, one tool that I really like right now is vidIQ. VidIQ turned on this like AI coach situation, right? That’s solely dedicated to YouTube stuff. So I like that because yes. Can I go to Claude and chat GPT and ask about. Some YouTube dedicated stuff, of course, but they’ve already configured it that I don’t have to be this prompt engineer and have it already all these instructions.
They already have that and it works out very well. So I, I, I would caution people sometimes To not always go straight for the AI tool, the new AI tool, go look at the, the tools that you already have, because let’s, let’s keep it a buck. Them subscriptions are expensive. After a while, okay, it adds up 20 every single day because you find a new AI tool and you subscribe to it adds up after a while.
Okay. Like four of them is already a hundred. Okay. And that’s a hundred a month. I just want to make this very clear. Don’t get it. Don’t get it twisted with the 20. So this is cheap. No, it’s, it’s reoccurring. I don’t, I’m just letting you But look at the tools that you already have. That you’re already paying the 20 to 30.
See if they have some AI tools because it’s configured to what you’re already accustomed to and what you bought it for. Automatically. Yeah.
(00:23:34) Mike Allton: Could not agree more particularly your point about sticking away from from testing all the newest tools. I talked to Scott Brinker from HubSpot and Chief Martek, right?
And he talked about how the marketing technology landscape has exploded this year. Due to AI startups. And you know, these are companies that they may have been around for 30 days or less, and you’re already forking over money to them. You don’t know if there are any kind of quality control there. That’s a real challenge.
And folks as a business owner, that’s not where you need to be investing your time and your energy. And as a tester, I mean, you know, Nicky was testing that. I tested a tool called a render net which render. net, which was really cool for creating AI generated photographs and video and that kind of stuff based on a single image.
It was. Really, really cool. Not business ready, really per se. I mean, the images it created of me were, you know, people laughed at them because they were kind of funny looking and that was fine. You as a business owner, don’t need to be testing those folks. We’re talking with Nicky Saunders about methods and tools that content creators like yourselves can turn to for help.
And in a moment, we’re going to share some stories and some examples to help give you context. But first, let me share with you the tool that I’m using every day to help me create this podcast. All the other content I’m putting out, it is just 20 a month because it includes ChatGPT and Claude and DALLE-3 and all those things.
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with your audience. Don’t just market market smarter with Magai. Tap the link in the show notes. So Nicky, you’ve been a content creator for a while, like pre AI. How would you say AI has changed your, your content creation process? And are there any like new or hidden benefits that kind of surprised you or you discovered along the way?
(00:26:19) Nicky Saunders: So I give you a real case scenario, right? Before, before we started recording, we were talking about how I’m not that much of a writer. I used to say I’m not a writer. I’m starting to be a little bit better, right? I found this tool called Napkin AI. Have you heard of it yet?(00:26:39) Mike Allton: No.(00:26:40) Nicky Saunders: Okay. So this, this tool is so fun.
Okay. So I’m, I’m, I’m getting active on, on threads. I’m on threads every single day and Napkin AI. Turns your written content into literally infographics, but you know how some of those AI tools is like returning to infographics and it’s super expensive and they’re trash, right? This one literally is fire.
They give you multiple different styles. So like, let’s say if I have a. List that’s like, okay top features iOS 18 has for content creators, and I listed out, I could highlight it. It creates different infographics like a pillared one, a funnel, one, a triangle one, it’s so great. That makes it. It makes you want to, to write more because now it makes it visual.
And the crazy part about it, it, and I sound like a salesperson on this one, because I’m so excited about this, but it’s free. It’s in beta. So yeah, no, it’s absolutely free. The only problem is that you can’t use it on mobile, but on desktop it’s unlimited. You could create as many napkins as what they call it.
And let’s say you don’t have anything to write. You could draft it up with ai, they have AI built into it, right? That can you give it a topic? You give it a quick prompt. I wanna talk about iOS features for content creators, and it’ll come up with the stuff and come up with the infographics. The great thing about it is that you can download it as a p and g, A-P-D-F-C-C-V-G, anything that you want.
So now I’m excited. I can put it on threads. Now I got all motivated. I could possibly put it on LinkedIn. I put it on my newsletter. Right. People loved it. So these are like real case scenarios of where something that I wasn’t necessarily so confident in, which, which was writing me finding the right AI tool got me excited and consistent.
on, on social media and, and my newsletter now making it more visual because anybody who writes a newsletter knows it’s like, okay, what, how am I going to make this interesting? Like, all you’re going to do is read words. This is crazy. So now I’m able to put my newsletter in there and it creates different visuals that are.
They’re not corny. Like they’re not, we’ve seen those AI tools that make those infographics that are just not effective. This one is really, really dope. Like I said, I sound like a news promotion kind of thing. They’re not paying me that like at all, but I really like this tool. So that’s, that’s just a real case scenario of like how these AI tools help me with my content creation and.
Like get me excited to be consistent on it.
(00:29:49) Mike Allton: I’m laughing cause you’re talking to the guy that writes 2, 500 words in his newsletter every single weekend. Cause that’s what I love to do. And my audience, if they’re still subscribed, they must love it. I mean, I tell them in the welcome email, I’m like, look, you’re going to get long emails from me.
Yeah. I’m giving you historical analogies and that sort of thing. But that’s, that’s what works for me. And then I turned into blog posts and stuff. Afterwards, but I love your example because I really resonated with that because I’m I’m not a video person I was never strong with video. So I my tiktok presence my youtube shorts My instagram reels were just garbage until I started the podcast and I get ai to help me Identify the best most interesting clips and that sort of thing and now i’ve got hundreds of people watching my tiktoks and hundreds of people watching my youtube shorts, right?
And for a niche podcast like this, you get 100 or more people watching or listening. That’s it. That’s all you need is those, you know, it’s like having 100 people in a room listening to you give a presentation. So let’s talk about small business owners and some of the clients that you’ve worked with.
(00:30:57) Nicky Saunders: Yeah, I(00:30:57) Mike Allton: think you could share a success story and we all understand NDAs here, so you don’t necessarily name names, but if you could talk about someone that you’ve worked with, who’s had kind of a transformed online presence using some of your AI powered content strategies.(00:31:12) Nicky Saunders: Yeah. So I can, I can tell you one right now.
I work with a motivational speaker, Dr. Eric Thomas, right. And so he has different avenues of, from speaking to books to communities, everything like that. Right. And so what my man is good at. Is creating content, AKA give me a camera. I’m going to go all in on it, but he’s not necessarily the greatest with words.
Right. As far as writing. He’s not the greatest as far as chopping up everything. And so what we’re, what we’re doing now is, is taking him as the speaker. He has a an amazing team to take care of everything from, with his business. But now it’s like, okay he wants to get active on LinkedIn. So.
We’ve created in Claude a project that is all within his voice solely for his audience of talking to teachers and superintendents for LinkedIn, right? So specific audience, his voice, boom. So anytime we need anything with LinkedIn, we go right there. Now his. His email list, right. Was super inactive.
Now we turn his videos. There is two things that we do. One we’ll, we’ll take, we’ll transcribe it. I love fireflies, a AI, right. Where. It’s mainly used for like zooms and Google meets and all that great stuff. But I literally use it for video content, get it transcribed. It points out the timestamps, but as well as I’ll take that transcript and I’ll put it into Claude and say, Hey, create a email from a standpoint of.
Give me a step by step guide based off this, this video. So now he has a PDF, or if I want to go very simple, I could go to gamma and it creates like a, a deck based off the script, right. Based off the transcript. So now we’re taking what he is normally good at. Which is I could create the video. Now we’re we’ve created the LinkedIn presence.
We’ve gotten the email pop in anything with words, he’s good. We’re creating different carousels on Instagram based off a, all the AI clips that it picks up. So he’s allowed to. Do his nonprofit not side now with the schools. He start, he, he can still kill it as his, the speaker joint his books and all that he’s allowed to do what he needs to do because he knows.
With AI, it’s great. And even he’s put chat GPT on, on his phone. And he’s like, Nicky chat, GPT said this, praise God. Look at that. We’re we’re great. You don’t know, but like finding for, for small businesses, right. Finding your talent, your, the main focus of the business. Right. And then allowing AI to showcase that in different.
Content formats, right? That’s the biggest way that I look at, at AI and small business. Like what is, what is your thing that is, is amazing. Great. Stay there. I don’t want you to get into email. I don’t want you to get into writing. I don’t want you to get into video creation. I don’t just stay, stay right there.
Let’s allow, let’s, let’s figure out who your target audience is. What is your main mission of creating content? And then let’s allow AI to work on the rest of the things, whatever you’re not consistent on, whatever is inactive, whatever you’re not that strongest on the AI, take care of that and have a person to, you know, Control all that still because like we talked about in the mistakes, the quality control is still important.
(00:35:39) Mike Allton: That is a terrific philosophy. It’s interesting because we’ve talked about it before on this show with other guests and the way that it’s been approached. It’s just a little bit different in the past. What we’ve said is think about the things you don’t like to do the repetitive things and see if you can farm those out to AI, which is true.
The way you’re saying it though, is a little bit different. And I like your approach even more because what we’re focusing on in your perspective is what are you really, really good at? What’s your superpower as a business owner, as a communicator as a marketer. And let’s focus on that.
And to your point, allow AI to spotlight that and shine the light on that and help, you know, bring that to all these other channels and mediums. That’s fantastic for our listeners. If they were to implement just one AI powered. Content strategy today. What would you recommend for the biggest impact on their online presence?
(00:36:37) Nicky Saunders: If there’s one thing I would say, get just the easiest thing, start having conversations. The reason why is because I’ll, I’ll, I’ll tell you the real scenario of what I do, and hopefully you this, this helps you. So I will ask it. I’ll give an idea. And I say, look, I’m going to put it on threads. Right. So here’s the idea.
Don’t change my tone, right? Keep the same mannerisms. Just give me a quick spell check. You know, grammar check and then format it to what works on threads. Cause you clearly know, based off your, your web browsing situations. Cool. It will do that. I will then give a couple of ideas, put it out on threads.
The one that works the most. Right. The one that gets the most engagement, I’m going to then take that and turn it into a video. So I’ll take that same one. I’ll be like, Hey, let’s turn this into a video script, right? This one worked. It clearly has data. Let’s turn this into a video script. Now I’m going to turn that into a video.
I’m also going to take that same part. Hey, let’s put that in my newsletter. Right. So now I’m going to need some facts that goes with it. If there’s anywhere. in on the web that can support this. Any surveys, any facts? Let’s take that. Let’s turn it into a step by step guide so I could put it into my newsletter.
Cool. Then based off what the video does, the short form video does. Cool. I’m going to turn that into a YouTube video. So now I’m going to ask it, Hey, create a longer video for a longer video script for YouTube. So the idea That we’ve talked about maybe in the beginning of the week. And I put out on Monday and Tuesday and all that great by Wednesday, I have what I’m going to put on my newsletter and a short form piece of content.
And then by the following week, based off the data from the short form, I have a YouTube video or a YouTube live. A topic that is, that is amazing. So this is why I say from a very simple standpoint, just start having conversations because it makes the biggest sense as far as what will happen afterwards with your content.
But if you want the full blown strategy, there you go.
(00:39:11) Mike Allton: All right. So to give some folks some context, we’re starting with a Threads post, that’s a couple hundred characters or less. There’s not a lot of content unless we do multiple threads and do it longer that way(00:39:23) Nicky Saunders: or Twitter or X, whatever your preferred platform is.
I mean, or even LinkedIn, whatever you’re going to be
(00:39:30) Mike Allton: weird and use X. That’s fine.(00:39:33) Nicky Saunders: I’ll say whatever written platform is your perfect. Cause it could even be on LinkedIn too. Some people’s main joint is, is LinkedIn from a written standpoint. So whatever your. Your written side is that you can collect data.(00:39:46) Mike Allton: Yeah, but like, like, like you told me in the green room, it’s 2024 We’re on threads today folks. Yeah. Yeah.(00:39:50) Nicky Saunders: Yeah, this is a fact. This is a fact(00:39:52) Mike Allton: So, okay, so we got a short form text post and then you’re taking that and turning it into a short form Vertical video what like 90 seconds or less?(00:40:00) Nicky Saunders: Yeah, absolutely.
Okay.
(00:40:02) Mike Allton: Okay, and then you’re turning that into Potentially if it if it performs well a a youtube video and what what kind of length are you thinking for that?(00:40:12) Nicky Saunders: So it could be five, 10 minutes, 18. How, how talkative are you? You know, because right now with YouTube, long form videos are doing amazing. So if you could talk long, praise God, if you only got three to five minutes with you, that’s, that’s okay too.
But the fact that you can take something that’s already works. That now you can push it to different platforms. It just, it gives that confidence for business owners and solo creators of like, okay, this has a chance instead of like randomly coming up with ideas and like, oh my God, I hope this works. All the algorithms and then like, and then you’re finding all the different reasons why it didn’t work.
At least, you know, data wise, this has worked across class cost platforms. So. If it works here too, praise God. If it doesn’t, ah, yeah, I mean, we tried it. At least it worked over here. So maybe we just got to formulate it in a different way, tell it to create it a better hook for it. However we go about it.
But yeah, that’s, that’s kind of like a, a workflow strategy that that has been working very well. For me right now.
(00:41:29) Mike Allton: Yeah. Cause you’re a hundred percent right. You can use that same initial post on threads on X on Facebook, even LinkedIn. You know, we see friends of the brand, like, like, like Austin who are just killing it on Facebook.
So that’s, that’s absolutely possible. But Nicky, we are out of time and that’s a shame because you have been amazing, but I know folks want to know more cause there’s no way we could have covered everything that they want to learn about. Where can they go to connect with you and ask?
(00:41:58) Nicky Saunders: So YouTube has been my, my main platform lately.
Okay. I don’t know when you’re watching this. You could be watching this this year, next year, however it goes. So, YouTube, Nicky Saunders, or this is Nicky’s. If you wanna contact me, probably Instagram is the best, right? So this is Nicky’s, N-I-C-K-Y, with a S, right? Of course, I’m on threads. And then if you want to join the community deeper than the brand.com, we talk all about ai.
I promise you that’s one of my. Favorite topics. Clearly I could, we could go on. This could be a five hour podcast if we didn’t have time restraints. You feel me?
(00:42:40) Mike Allton: That’s awesome. Thank you, Nicky. Thank you all of you for listening. I will have all of Nicky’s links, all the tools that we mentioned today in the show notes below.
forget if you’re relatively new to AI and you want to really level up your skills as a marketer, download the AI marketing primer that I’ve got, but linked below that will help you out. I’ll give you all the tools you need to get started in this exciting industry until next time. Welcome to the grid.
Thanks for joining us on AI in Marketing: Unpacked. I hope today’s episode has inspired you and given you actionable insights to integrate AI into your marketing strategies. You enjoyed the show, please subscribe on your favorite podcast platform and consider leaving a review. We’d love to hear your thoughts and answer any questions you might have.
Don’t forget to join us next time as we continue to simplify AI and help you make a real impact in your marketing efforts. Until then keep innovating and see just how far AI can take your marketing. Thank you for listening and have a fantastic day.
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